We developed the brand name from the heart of its purpose and message, creating a name that reflects the nature of the experiences it offers students and the lasting impact they have on their personal journeys.

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The name THAT — meaning “self” — captures the entire idea in one simple yet meaningful word. The experience goes beyond trips and camps; it centers on the students themselves—what they discover about who they are, the skills and independence they develop, and the new perspectives they gain.

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A name rooted in the essence of the brand: a journey of self-discovery and an experience that leaves a lasting impact.

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