When you work on building a marketing strategy, it means:

• You go back to identifying who your customers really are.
• Do your products/services actually serve these target customers?
• What are your competitors doing to reach their audiences?
• Should you do the same, or do something different that surpasses them?
• How should you appear to your audience?
• What should you say to them?
• When should you say it?
• And how should you say it in the first place?
• What human and financial resources do you need to reach them?
• And many, many more questions…

We went through a long journey of meetings, analysis, and study of our client Badee’s brand.

This culminated in developing:

• a fully integrated marketing strategy,
• a social media management strategy,
• a marketing plan for 2026,

and we went even further by helping our client shape their internal marketing team.

We transferred our expertise to them so they can work toward achieving their strategic marketing objectives and execute the marketing plan under our supervision until the team becomes fully capable of leading itself.