Extended leadership
About the project
Entrepreneurship isn’t just a momentary success you achieve and stop at, it’s continuity, anextension of ambition, drive, and achievement. This was the starting point of our creativedirection. From there, we searched for a story that embodies “extended leadership” until wefound a success story spanning three generations managing a bisht-making business for over 130years.
Campaign figures
outputs
Some selected shots from the outputs of this work
